IxDA – Design intention // Life Trends 2025

IxDA Oslo is a cross-disciplinary event for inspiration, discussion, debate and exploration in the fields of user experience, interaction design, service design and product management.
Talk 1: Design intention
Recycling is one of those ideas that pretty much everyone thinks is good. But how do you make it work in practice?
TOMRA has been in the business of sustainability for 50+ years. They pretty much created the concept of reverse vending (“pant” in Norwegian) and have invented one technology after the other to make recycling easier.
In this talk you’ll learn how Tomra is putting in place a strong design intention to enhance user experiences, and build great products efficiently, so they can better deliver on their our sustainable mission.

Talk 2: Life Trends 2025
This talk explores five global trends shaping how we live and work.
Cost of Hesitations details how it’s now incredibly easy to create all kinds of digital content, and a flood of scams is blurring the lines between the authentic and the deceptive. Even on once-trustworthy platforms, it’s harder for people to tell what’s real, seeding hesitation into their digital interactions.
Within this context, The Parent Trap investigates how people are evaluating their options for helping the next generation shape a safe, healthy relationship with digital technology as it evolves.

Impatience Economy observes that consumers are going their own way, finding quick solutions via relatable online content to satisfy their growing impatience to achieve life goals.
Foundational to a thriving workplace, The Dignity of Work is being challenged and resulting in rising tensions as business, technological and human trends collide. As new technologies arrive in the workplace, will people hesitate—or trust and embrace them?
Perhaps a response to a digital experience that is breeding hesitation, people are seeking simplicity and deeper connections, which we see as a movement towards Social Rewilding. They want to engage with the world in meaningful ways, finding textural experiences that connect.

Sign up here
Venue: Mesh Youngstorget, Atrium