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StartupTalk #42: Packing for Growth – Customer Success for B2B SaaS Startups
19 October 2022 @ 9:00 am - 10:00 am CEST
Being customer obsessed should always be the first, second, and third priority for any B2B SaaS startup when packing for serious growth. As the word recession is starting to trend these days, we give you the top 5 customer success strategies to help accelerate long-term growth and resilience.
The greatest SaaS tech companies of today have gotten to where they are because of the success of their customers. We’re not shy to admit that investing heavily in long-term customer success might not be top of mind in the early innings of your go-to-market strategy, but once you get the ball rolling – it’s the long-term relationships that’ll turn you into a unicorn.
It’s no secret that SaaS companies utilizing a subscription model face greater risk of high churn rates and lost revenue. When setting out to build an exponential growth engine, most startups tend to place all their focus and money on the customer acquisition – and while there might be some truth to it (you won’t get anywhere without people in your shop) it’s far from the whole story. In fact, the sort of meaningful and sustainable growth that’ll make any VC go electric stems from a far less obvious area: Customer Success. Investors want to the sort of growth that can only come from organic retention, meaning stacked layers of cohorts which derives from high customer satisfaction, product adoption and usage.
The thing is, you can’t sit back and wait for the customers to adopt and engage with your product – and if done right, it’ll cause a ripple effect of high engagement to cascade through the retention curve, eventually creating a major impact in the long run. While unit economics and metrics might tell a good story to the investors, this StartupTalk is all about the best strategies and tactics to make your customers roaring successful. It’s the meet-cute that every good lovestory needs.
In this StartupTalk, you’ll:
• Get the top 5 customer success strategies for B2B SaaS Startups – with a keen focus on onboarding and retention tactics
• Learn how you to get new users to experience the core value of your product and business as quickly as possible – and how to accelerate it
• Get the insights and scope of how one of the greatest tech startups have succeeded with their customer success
• Explore, analyse, and understand how to utilize HubSpot CRM system to achieve ultimate customer success