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You’ve come up with the greatest startup idea since Trustpilot (just keeping it local) but saying ‘everyone will want this’ based on early adapters and your own hunch, won’t make the cut. Maybe you’ve gained traction and caught the attention from a fairly good amount of users already, but then the early days’ growth-adrenaline kicks in and you start to drop more features than Coldplay in the 00’s. As investors we often see founders investing heavily in market research (which is a good thing) but still struggle to answer the question ”are your customers happy?”. Consider this StartupTalk to be our user-feedback-flotation-device to help you keep your head above the waters.

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